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Consumers don't "trust" corporations, but they can trust the people behind the brand. Do your customers trust the people behind your brand? Read More

If the rules of building trust so obvious, why do we find it hard to trust big companies? Why don't big companies handle brand marketing and reputation management right? Read More

Valuable reading for on the role of trust in litigation, influence, and negotiation -- for IP litigators and IP litigants, as well as other legal professionals and business people. Read More

Some of last year's direst predictions about the economy are now coming true. Here's what you need to know about what comes next. Read More

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable. Read More

What's the most important role for senior partners: worker bee or queen bee? Stewart Weltman makes the case that the unpopular answer here is the one that will make your clients happiest and boost your firm's bottom line. Read More

Professional Services Guru David Maister has made an offer on his website to give a free copy of his book, Strategy and the Fat Smoker, to a senior executive or managing partner of your firm. Do it quickly. The offer is only good for the first 100 eligible senior executives or firm managing partners. Read More

A selection of the top 10 articles on critical trust issues as chosen by one of the world's foremost global IP strategists. Read More

Why taking the attitude of serving people will help you make more sales Read More