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Big data has changed the way marketers initiate campaigns. Instead of basing approaches on broad assumptions, big data in marketing has helped them to understand specifically the requirements. Read More

We need to explore the latest business ideas in Kenya that guys can invest their money and time and make ‘abnormal’ profits within a short period of time. The ideas am thinking of exploring would cater for all investors – from small business owners to large scale investors. Read More

With the bid to stay ahead in the competitive market, becoming stronger by the day, being technologically updated in every way has become quite prominent. And in this context, managing huge volumes of data has also become quite important. The recent buzz in the technological field that has successf Read More

AppleBee's are now launching some tableside tablets in their restaurants. This will help them engage with their customers more and facilitate payment systems. Read More

Here are 4 Pro tips for running your start-up from a tablet and saving a lot of costs. Its a must read for any start-up out there. Read More

Creating a customer persona can be a huge benefit to your marketing, sales, and product development efforts. But, how do you create a persona? In this article, I dive into what a persona is, why you should create one, the 10 key components of a good persona, and how to build one. Read More

Engagement rules on Twitter right? I’ve always said that and still believe it fully. But what if your tweet go re-tweeted by someone who had many Twitter followers? What would happen? I had seen it happen a few times and stored it in my memory, but when I saw it again yesterday I thought I would sh Read More

Hybrid cloud computing deployment disaster recovery is an issue that is as straightforward as a maze. So, what are the possible complications that might come up. Read More

Here are the latest events that small business owners can attend. Treat your colleague by going to one of these events during this holiday season. Read More

Facebook is consistently killing the reach of a small business on their platform, read about how this affects your fanpage and what you should do in response. Read More