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In the coming months, it’s the data that will make the difference, especially when it’s applied to marketing activity across channels. While enterprise-sized corporations wrestle with internal issues and long-held channel-specific messaging strategies, the nimble mid-sized marketers instead can swi Read More

Marketers have evolved into messaging architects. We create the foundation for the brand, building its image message by message, brick by brick, via email, mobile, social, website content and display advertising. Just as the introduction of steel girders brought about the era of the skyscraper, ali Read More

Below is a list of commonly used HTML elements at the table and cell level. Some have been used in the previous post to provide a real-world illustration. Remember that every value associated with an element needs to be included in double quotation marks. For example, cellpadding=”5” or border=”1.” Read More

Most email clients lack support for recent HTML and CSS technologies, which is why tables are the best way to build entire HTML emails. Tables may seem dated, but they’re bulletproof. Every Web browser and email client can read them.
In a previous post introducing HTML tables, I looked at their mo Read More

Email remains the cornerstone of most digital campaigns, often acting as a conduit to drive people into cross-channel engagement with your brand. With so many commercial messages jockeying for position within the inbox, it’s vital to make every impression count. But in the push to get an email camp Read More

The goal of a headline is not to sell and not to yell (though some may appear to do both), but to pull people into the content of the email. Just as the subject line invites people to open the email, the headline invites them to keep reading. Use it to pull them into the heart of your message.
Her Read More

When you think about it, a subject line is marketing within the inbox, setting you apart. In the flood of messaging competing for attention, your subject line makes your message stand out. What can you say in a few short words to provide a compelling reason for people to click and open your messag Read More

There have been many questions surrounding the use of QR codes recently: Is the QR code dead/dying? Why aren’t marketers embracing it? And many more…
A question on many minds is ‘Are QR codes not as accepted as they could be (here in the US) because marketers haven’t grasped the idea of offering a Read More

You’ve spent a lot of time crafting the perfect email campaign. But now that you’ve hit send, you’ve realized you need to make a tweak to the content. So, what can and what can’t you change once your campaign has been sent? Let’s take a look: Read More

#1: Mobile email opens climb 51% – The number of consumers opening email from a mobile device has more than doubled in the first half of this year – rising 51 percent over the previous quarter (Q4 2010).

#2: A mobile “fail” does not get a second chance – They say that you never get a second chan Read More