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Small business owners are notorious for wearing multiple hats: they can be managers, bookkeepers, impromptu IT “experts,” and marketers, among other titles. But what ever roles you find yourself taking on as the owner of a small business Read More

The wonderful thing about online is how measurable it all is. Web Analytics can provide really detailed information about the number of visitors to your website, where they come from and what they do there Read More

In the U.S. they call it face management. This is to describe those managers who think that they need to see your face or at least to be in or near your space, so as to ensure that you are doing your work. Read More

How can businesses target their ideal customer using their website? Here are some practical tips that you can use on your own website. Read More

I had the opportunity to work with some great B2B sellers and sophisticated process driven buyers over the past month from London, Brisbane, Dublin and New York. While working with them, we noted a number of key insights... Read More

A quick guide on how to perform a local search audit for your business. Focusing on your local listing is a great way to keep the phone ringing. Read More

We all know that training is an integral part of our personal and professional development. But what about coaching? Coaching has been perceived as a lot of things, but up to recently, has rarely been synonymous with Training, especially technical-style training. Read More

While success is nothing to do with money, survival is everything to do with creativity. It’s an innate part of us and a measure of our ability to evolve. Read More

Using social media doesn't mean innovation. The definition of innovation according to Peter Drucker is “...any change that creates an added dimension of performance”. Social media is a chance for us, marketers to step beyond the realm or our core duties and add some real innovation to the firm. Read More

For a single day at the end of May 2011, Ireland will have the attention of the world thanks to a visit by US President Barack Obama. PocketNative has organized a Twitter event called #IRLday to coincide with the President''s visit Read More