The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007.
As online publishers experience growth rates of 20-30% in ad revenue, the race to create advertising opportunities has left publishers with excess inventory that they are selling via ad networks at up to 90% discounts versus direct sales rates.
That
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Ad Networks Surge, CPMs Plunge
Posted by TimJustus under Online MarketingFrom http://www.marketingcharts.com 5755 days ago
Made Hot by: on August 17, 2008 6:47 am
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