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Ghandi once remarked that there are two kinds of people: Those that do the work and those that worry about getting the credit, and he advised that one should try to be in the first group. A noble sentiment, but in the real world I find such a person does not exist. I include myself in this analysis. Read More

"Professional" is not a title, it is a behavior. Read More

Seth makes the point that a click on an ad doesn't cost a reader anything, but gives the writer a small reward for producing good content. Read More

It is important to break down complex information into simple, easily understood bits. Specific example of forecasting, includes a simple forecast template. Read More

Harnessing the power of brainstorming in business. Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

Sales Attention Deficit Disorder (SADD) is a growing problem among professional salespeople. Although we pride ourselves on the ability to multi-task, we often multi-task ourselves right out of relationships and sales. Here are useful tips on decreasing SADD and increasing revenues. Read More

This is a blog post from earlier this year - 5 secrets for search engine marketing success, geared toward small businesses and local marketing. Read More

The most efficient and effective tool is worthless unless it is used by someone that understands how to use the tool to its fullest capability. Worse, the tool can often cause more harm than good when used improperly. Read More

As business owners, we have two choices in how we deal with the sluggish economy. We can watch the news and complain and worry about it OR we can choose to Reject the Recession and look for new ways to generate business. Here are a few ideas to help you Reject the Recession. Read More