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Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the online sector... it' Read More

Google Base is one more tool from Google that can help you get the most out of your marketing efforts. If you sell products online, this is not only a good way to get your product listed in a product search engine, but it has added benefits for visibility as well. Read More

Here is a truly horrifying thought: there is actually a specialist graduate degree of Master of Marketing Research, with the post-nominal letters MMR. Read More

"Growth" is a word rarely uttered in tough economic times, especially among small businesses that are fighting for survival. Fortunately, growing a business in uncertain times is possible. Just ask the owners of a small bookstore in Woodstock, Ga. They have steadily grown their store into a community fixture by eschewing doom-and-gloom thinking. Read More

Susan Boyles, the overnight sensation thanks to Britain's Got Talent is a story being told and heard around the world. However, there is another story that isn't being told? Susan Boyles frumpiness masked her talent. And herein lies a leadership lesson. Read More

Today's topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Read More

In the final installment of his popular "The Entrepreneur's Lament" series, David N. Feldman explains how you should handle your business when, after several years, it starts to bore you. Read More

How do I write a press release? Do you want some examples of how to write that release to TV and newspaper reporters? Read More

What should you do if you find yourself getting ambushed by a TV reporter? Where do you look? What should you say? Should you walk away? Read More

You must be honest with yourself. Glenn Broder, using questioning to clarity, will help you to move forward in a positive direction. Read More