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The 2009 business world is competitive, and consumer expectations are high. As costs rise and marketing budgets shrink, small businesses are looking for ways to improve their ROI with every dollar spent. The good news? A variety of tools are available to help you boost your online marketing results. Here is a breakdown of five of the best to help Read More

If you're a small business owner you can still use social media to find new customers without letting it take over your life. And below you'll find what I think are the top social media sites to help you do that. The trick is navigate through the clutter and find the ones that will work best for you. Read More

So for all of you “social media mavens and mavericks” out there who just can't get enough, we have comprised a list of video and audio podcasts with a focus on social media that include tips and strategies to improve your online experiences. Read More

Deceptive SEO companies use 'black hat' or unethical techniques to get your site to the top of the search engine rankings. The techniques may work well in the short term and bring lots of traffic or great rankings. However, over time they won't produce good, lasting results — or worse — they may get you banned from search engines. And once penaliz Read More

One of the growing trends I've noticed is retailers such as Amazon, and manufacturers such HP, jumping on the green and blue bandwagon. They are making it easy for you to shop for Energy Star products. For instance, they are setting up dedicated websites just for green products. And since an educated consumer is more likely to buy green, they'r Read More

I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More

Recently I have participated in several “tweetchats.” They've helped me connect with others who have similar interests. Participating has increased my Twitter followers. I've even learned some new things from these chats that I can use in my business. I'd like to share my experiences so that you too can learn how to use tweetchats to network onl Read More

One of the main reasons that people site for attending a conference is the networking opportunities. Yet they often leave the event feeling they made few or no connections. Here are 10 Tips to help you get the most out of connecting with others at a conference. Read More

One of the common approaches to dealing with this recession is for companies to ask — well, tell — employees to take time off without pay, a day every week or two. This 10 or 20% haircut is supposed to indicate that "we're all in this together," and that it's better for everyone to suffer a little than to lay some people off. While I have some Read More

Author Nicholas Carr coined the phrase digital sharecroppers to describe those of us who create content on Web 2.0 sites. He says we are like sharecroppers after the Civil War — tilling land that we don't own, barely eking out a living, while someone else who owns the land, benefits. Read More