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Your brand is your promise to those that matter. It’s who you are, what you deliver, how you achieve it, what makes you different from others promising the same thing. How you communicate those ideas — the defined audiences, the messages you project, the channels and tools you use, and the desired Read More

The latest trend in marketing isn’t just fun and games—although that’s a big part of it. “Gamification,” or the use of games to get consumers to spend more time with your products or on your website, is becoming a popular way to attract and keep customers, The Los Angeles Times reports.
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Great coaching is one of the highest impact activities a sales manager can undertake. A key element of the sales manager’s job is developing each person on their team to perform at the highest levels. Read More

Story of how one team employed unique marketing tactics to raise a ton of money in a short amount of time for Best Buddies. Read More

We live and breathe, SEO. We run reports daily, sometimes twice a day and when Google makes changes like so many times last year, we run them three or four times daily. We compare and contrast what we find in the rankings and then hypothesize as to the “why” the Google algo handled our client’s sit Read More

Want to create a blog for your business? Learn important elements of a business blog from choosing a subject to encouraging comments and getting more readers. Read More

The two leading credit card companies in the world today are the competitors Visa and MasterCard. They both operate along very similar lines. While Visa can claim... Read More

Are you in control of your business? Do you have multiple vendors, a diverse customer base, and multiple marketing and sales channels? If not, you don't own your business. Read More

The Data Science Toolkit is a collection of data tools and open APIs curated by our own Pete Warden. You can use it to extract text from ... Read More

Another pitfall (besides fear) in sales is lack of energy – indifference, disinclination. Lack of energy is lack of integrity. A person of great integrity is capable of enduring great hardship, and is therefore worthy of great reward. Integrity means hard work, it means head work, it means success. Read More