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There are over 56 million women using Facebook in the United States, and for marketers this means one very important thing – if you have a brand, product or company that targets women, Facebook is the place to be. To help, here is a list of 10 tips for marketing to women on Facebook. Read More

Social media monitoring is increasingly important for public relations departments and agencies. The social Web is often the battlefield of modern PR. These social networks of companies, customers, and employees are naturally flowing important stories. That makes it all the more critical that PR professionals are monitoring these new media channels.

One of the most important is Twitter. Read More

Are you hoping to connect with bloggers and get the word out about your product or service? Are you hoping that you can find someone who’s interested in what your company is offering, and then share the pertinent details so that hopefully the blogger will write a decent story about you, maybe even include a few links? Let’s talk about it. Read More

Someone once said, “Life is not about waiting for storms to pass… it’s about learning to dance in the rain.” And what I am writing about today is learning to dance in the rain. That means taking charge of the things which are under our control. Read More