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The PR Verdict: “D” for Wall Street and its lack of creativity in generating reasons to work there. No wonder the industry’s image is stuck in a negative spiral. Read More

The PR Verdict; “B” for hitting the recurring complaint head on. This is a major but subtle shift in positioning for Obama Read More

PR Verdict: “A” for Asma Assad's emails. This puts the issue back in the headlines reigniting pressure to remove a dictator. Read More

PR verdict for George Clooney and his arrest outside the Sudanese embassy i, protesting the blockade by Sudanese president, Omar al-Bashir. Well-choreographed PR. Read More

The PR Verdict: "C" for the Brothers Trump. Apologies don't work unless you mean it, a clarifying statement was the best way to go.
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The PR Verdict: “B” for Goldman for a sensible reply designed to defuse the situation not inflame. But what's the best PR answer to counter Smith? Read More

The PR Verdict: “F” for a crisis management strategy that is failing. Is it possible that News International’s ordeal might have been shorter-lived if PR concerns had driven and shaped the crisis strategy, with legal concerns in second place? Read More

The PR Verdict: “B” A smart move for the guardians of Nixon’s reputation. Six letters, but they put the former President in a different light. Read More

Bloggertone is all about our experts and contributors. We are now one of the most respected and effective online small business communities in the world. Our business blogging family creates great content, helps each other out, collaborates together and gets mentioned in highly respected online and Read More

Spanx a billion! 6 Lessons learned from Sara Blakely Sara Blakely has made the Forbes billionaire’s list for her undergarments for women, Spanx. Blakely has also hit billionaire status without ever having to pay for advertising and she owns 100% of her company. Read More