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During recessions, most businesses must adopt out-of-the-box, creative b2b promotional strategies to create awareness for their business and brands, and to improve sales. Here are some examples of b2b promotional strategies that can work during recessions. Read More

The PR Verdict: "F" for Murdoch (yet again). Do the confessions emerge just before they are about to come to light? Any thing else to confess while we are here? Read More

The PR Verdict: “F” for “Samantha Brick The Beautiful”. Her column, read largely by women, annoyed and upset readers. Is this any way to build a following. Read More

With financial discipline and conscious efforts, businesses can save money during recession. Here are some useful tips. Read More

This is an EXCELLENT resource with 10 "Massive Reasons" as the titled suggests. Niall Devitt examines the reasons why you should now consider joining Bloggertone in 2012. Read More

9 Really (good reasons) small business owners should use a virtual office... Check out all of the convenience, amenities, and money saved by small business owners that switch over to or start up using a virtual office. Read More

An insightful analysis of how Apple makes huge efforts to market and differentiate its products from its competitors. Here’s a snapshot of Apple’s marketing strategies. Read More

The PR Verdict: “C” for the use of metaphors and analogies in PR. Yes it has its place but what about stating something clearly and unequivocally? Read More

The more I learn about startups the more I realize that one’s chance of succeeding is a continuum rather than some kind of binary state.

In other words, when you read a blog post that talks about “X Ways to Succeed with Your Startup” what they really mean is “X Ways to Potentially Increase Your Read More

Angela Yodice exhibits entrepreneurship at its best; she has a well defined niche, she is an expert at what she does, and she builds her network both online and off — chasing after the true American dream. She is the owner and principle photographer of WhirlieGirl Photography... Read More