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1. You lose the fresh content bonus. When you first put a piece of content online, it will often rank extremely well right out of the gate. This happens because Google has a filter in their system that gives a bonus to brand new content. You'll notice that after a week or two, your ranking can start to slide. This happens because the fresh content Read More

Video tutorials are usually long, drawn out and boring. Guy Kawasaki offers some examples of great tutorials that are around 60 seconds and would be a great way to explain what your company does on your website. Read More

The most common question entrepreneurs ask is “how can I improve my marketing with no or little money?” With this in mind, Mike Michalowicz, the Toilet Paper Entrepreneur, asked for help from the TPE community and here is what he got— 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of Read More

Small businesses seeking financing from venture-capital firms need not worry about writing up a solid business plan, since it doesn't sway funding decisions anyway, concludes a new study by researchers at the University of Maryland Robert H. Smith School of Business. Read More

One of the main reasons that people site for attending a conference is the networking opportunities. Yet they often leave the event feeling they made few or no connections. Here are 10 Tips to help you get the most out of connecting with others at a conference. Read More

Earned media that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer electronics, and financial services and vehicles, finds a survey by Text 100 and Context Analytics. The findings show that on Read More

According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently toward the end of the year, during the major online shopping period. The rate then restabilizes in January at 0.12%. Since 2004, the a Read More

Thanks to search and social media marketing, we're moving beyond fear, uncertainty and doubt (FUD) to hope, help and inspiration (HHI). Here are 5 reasons why. Read More

The number of one-person households worldwide is forecast to reach 253.8 million by 2020, making it the fastest-growing household group. The challenge for marketers is targeting an audience that covers such a wide range of ages. Here are the five key needs of single consumers that a business must take into consideration when marketing a product or Read More

Clutter is a bad thing in a home or in a business. But this article isn't about physical clutter in a workplace, it's about mental clutter within an organization. Read More