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My great big list of social media research. How big is it? Who uses it? How do marketers get the most of it? Read More

There are certain obvious things which we all know. We get references, we look at experience, we look at their work, we make shortlists, look for proposals and meet with candidates. We all also know that, no matter how careful we are, this process is far from fool-proof. Read More

One of the big debates going on right now in Canada has to do with the use of premium credit cards. These credit cards are great for consumers, who like to reap the rewards they offer. However, small businesses, especially independent retailers, feel the pinch. Credit card companies charge merchant Read More

Reading these 20 quotes from famous entrepreneurs I am very much aware that the most important thing about what is being said is contained in the fact the speakers are qualified to speak. As Albert Einstein said: "Setting an example is not the main means of influencing others; it is the only means. Read More

Google announced yesterday that webmasters can now import search query data from Webmaster Tools and view it directly in their Google Analytics reports.  Here is how. And it's pretty easy. Read More

For entrepreneurs, marketers and businesses looking for a resource to help build effective creative strategies, communications designer David Langton and small business expert Anita Campbell’s new book Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (Wiley; Pa Read More

Megan Marrs of Wordstream gives us some interesting perspectives on the subject of Click Through Rate and how it can affect your Pay Per Click campaigns. Read More

Why do we decide to unfollow people on Twitter? And what behaviours encourage people to decide not to follow you anymore? Here are my ten ways to lose your Twitter followers fast Read More

Is the name. With so much free information around today it has becoming increasingly difficult for business to gather information, package it up and get people to buy. That doesn’t mean there are not opportunities for products especially digital ones as I believe there are. Here are a few tips.

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A survey reveals 50 percent small business doesn’t use social media, while only 12 percent said it’s a must. Are small business owners perceiving that social media is a waste of time? For small businesses that do use social media as part of their marketing strategy, are they really wasting their ti Read More