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Startup funding using crowdfunding methods is a great way of raising funds for your startup without the need for venture capitalists or angel investors. Here are examples.... Read More

We talked about sure-fire call to action phrases to improve your conversions. Now we will talk about common mistakes that may have undermined your call to action triggers, and doomed your efforts to convert traffic into something profitable for your business. Read More

When your daily website traffic increases by a factor of 16 due to a single blog post, it's worth looking into what happened. This is the breakdown of a Google+ that went viral. Read More

Before you can measure social media ROI you first need to define what you want to accomplish by setting SMART (Specific, Measurable, Attainable, Realistic, and Time-Bound) goals. In addition to being SMART, your goals also need to be tied to an impact on sales.

As I discussed in my previous blog Read More

Establishing the ever crucial know, like and trust factor for your business is not as easy as it may seem. In this post, you learn how to create more buy in with your readers and get them to tap into what you have to offer. Read More

After you have defined goals for measuring social media ROI the next step is to establish a baseline, or internal audit, of where your organization stands now. You need to take an inventory of a variety of business variables (both financial and non financial) that you can use to determine social me Read More

In my previous post about social media ROI, I talked about establishing a baseline as one of the first steps. Remember, after you establish your baseline it’s important to track those metrics on a monthly basis. The next step in calculating social media ROI is to create and maintain a time line of Read More

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing. Read More

For Pinterest to work well for a business, its images need to be repinnable and gain plenty of repins. In this post, I analyse the most popular pins in some categories in Repinly to show what makes a pin more successful. Read More

Make the most of today with these 8 simple and effective productivity hacks. Be more productive everyday and live the happy life you always dreamed existed. Read More