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Playing up what makes you special could be the very thing that keeps you in business. Robin Fisher Roffer, author of The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You, offers these tips. Read More

Here are five smart ways to get customers to champion your cause-related-marketing efforts. Read More

These three tips came from Stephen Lynch, COO of Results.com. Take them to heart. Stephen and his company make great use of social media to reach their BHAG, Big Hairy Audacious Goals. Read More

This is a great post that includes a long list of tactics to make a meaningful change in your business. Businesses of any size can pick 2 or 3 or more of these tactics, implement them immediately and see those meaningful changes happen...today! Read More

David Zinger, founder of the Employee Engagement community, shared these three tips recently. They work. He's used them to grow this community from a few hundred members in May 2008 to over 1700 members currently: http://employeeengagement.ning.com Read More

To become a more effective leader, says Robert H. Thompson, author of The Offsite: A Leadership Challenge Fable, you must foster open, honest, and authentic relationships that urge others to want to discover their power and focus on what matters to them and their community. People who commit to the following five practices are dramatically more ef Read More

It's simple. If you want 55% more traffic to your site, start a blog. Unlike more traditional advertising there is not a corresponding increase in our your expense, either. Read More

Trust Me: Four Steps to Authenticity and Charisma Marketing podcast with Nick Morgan (Click to listen, right click and Save As to download — subscribe now via iTunes [Trust Me: Four Steps to ... ] Trust — can't get enough of that as a brand, business, or person these days. Everyone knows that, but what they may not know is that there are thi Read More

Deborah Shane, of Train with Shane, shared these tips in a conversation with me recently. They work. If you're considering entering the social media pool, try them. Read More

As growing businesses make do with smaller teams until the economy turns around, people are stretched for time. That means meetings tied to strategic communications must be especially productive. Here are five signs that a meeting could be a time waster, according to Robert Hosking, executive director of OfficeTeam. Read More