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The “3 to 6 test” is simple. Set aside 3-to-6 months' fixed costs as a cash cushion for your business. The “3 to 6 test” is a rule of thumb. If you have that amount set aside, it can liberate you as the business owner. It can be the catalyst for growth. Read More

One of the best uses of social media for business is being able to monitor your brand. But what if you want to proactively get feedback about your business, new product ideas, marketing campaigns, or other issues relating to your company? Read More

Michael Hyatt shares a story of what not to do to energize your people and why. Then he lists 5 ways to do it right, and why. Link from Michele Miller http://www.wonderbranding.com/2009/08/wonderbytes-10/#comment-1984 Read More

Here's a list of just 6 mistakes to avoid while trying track social media's impact on your business. The perspective is not that of social media agency. It's the perspective of a small business CEO who wants the power of social media to accelerate the spread of their brand message. Read More

What are some recession tips for small business? Though experts insist the recession is either ending or over, small business people are understandably wary. If you've lasted this long, how can you keep your small business from being a further casualty of the hard economic times or better yet survive for the economic recovery to come? To get some Read More

With companies like Ernst & Young leading the charge on with over 30,000 fans on Facebook, more and more HR managers and recruiters are seeing the potential for social media to help them engage and connect with the right people, at a low cost. What many do not realise is that social media platforms can be used to help further reduce recruitment co Read More

Sustainable, consistent, innovation is increasingly the competitive edge for businesses of all sizes. Here's 5 metrics any business, of any size, can measure to judge the success of their innovation. Read More

Here's a simple plan to help encourage you, as CEO, or your CEO to consistently contact your customers. A simple script's included and a list of some of the tangible metrics that improve as a result. Read More

3 simple ways to build a tribe of loyal customers. Ed Welch from Tribe Building (www.tribebuilding.com)shared them during our conversation. Read More

There's only 5. Each trait is described clearly, concisely. How many are seen in your company? The results are from a survey of 26,000 people in 31 companies. Read More