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Do you feel that all your actions don't get you results? You seem to have a clear goal and a perfect blueprint - but still that gets you nowhere? There is a mis Read More

Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre. Read More

It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh!

And I mean that and would think that as they sold ou Read More

Many in-house marketers have told me how their company doesn't understand the importance of content marketing. They struggle, argue and often get no support to complete tasks. Read More

Anyone can easily setup a blog within 5 minutes, but keeping a blog alive is much tasking and difficult to achieve. Having a steady blog growth is the dream of most bloggers, either a newbie or a Pro, no one dreams of building a stagnant blog or a declining one, but the truth be told, it’s not easy Read More

The 2013 Brandz Top 100 Most Valuable Global Brands report was just released. Here are 10 key conclusions from the BrandZ 2013 report and the important lessons for small business.

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It is time for spring cleaning! ;) After I have gone through all the stuff (trash, tickler file and reference material), I will review my new projects. In order to get into the groove again, I will test out the following: Elevatr - "A mobile-first experience designed to organize and amplify your bu Read More

Guest blogging helps you obtain high quality relevant links that can increase your Google PR (page rank) in while driving more traffic to your website. Read More

Search Engine Optimization, or SEO, used to be very simple. All you needed to do is make sure that your site would come up on top when people looked for specific keywords. Because Google ranks popular sites first, the early methods involved adding links on other sites, comments, blogs and forums, i Read More

These are all strategies anyone can use; all they require is time and imagination. Here are some tips to build your social media network. Read More