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By Joe Pawlikowski

A brand name can make or break a business. Choose a weak, unmemorable name and even a revolutionary product can flop. Would America Online have succeeded if it kept its original name, Quantum Computer Services? It’s a pretty safe bet that Google wouldn’t have caught on if it c Read More

Google recruiter Je'Anna McCardie joined the Google Small Business Community to share tips and best practices for hiring and training new employees. Read More

The reality is that most ventures do not qualify for venture capital and never will. According to the Small Business Administration, about 600,000 new businesses are started in the U.S. each year, and the number of startups funded by VCs was about 300. This means that the probability of an average Read More

Content marketing doesn't have to be difficult with these super shortcuts. Take advantage of them and reap the benefit! Read More

Here are my five favorite influencers on the internet who provide me with great resources that increase my knowledge exponentially; you should consider following them as well. Read More

Is your small business using user-generated content for marketing purposes? If not, it’s time to start. Sharing content generated by your customers, social media fans and website visitors is a smart way to not only lessen your content creation burden, but also make your customers feel more engaged Read More

Is it wise to work while vacationing? Nellie Akalp looks at both sides of the coin to see which is better. Read More

From the beginning, our most recent BizSugar Contributor of the Week has focused on marketing for the Web. Read More