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For years, eBay espoused an egalitarian view that all of its sellers should be treated equally. But these days, the online marketplace is increasingly taking an opposite tack by offering discounts to its biggest sellers, hoping to lure more of their business. The change in tactics, which coincides with efforts to revive the company's grow Read More

When you have a dedicated sales force and superior product, why do you lose so many sales to "low price?" Colleen Stanley of SalesLeadership explains for reasons great sales teams run into this problem. Read More

One blogger thinks small businesses should be wary of having too much Google in their operations. Google Apps and AdSense as poor choices for small businesses? It's a surprising opinion to have, as Google made these services partially to address the SMB marketplace. Yet Matt McGee suggested small businesses avoid those and a couple of othe Read More

A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt. Here are 9 1/2 ways how to get your customers Read More

More than 50% of images in promotional emails are routinely blocked by email and webmail programs, but many marketers are still sending image-based emails that do not render well as text-only. Most retail email marketers (57%) send largely image-based emails, even though they have higher spam scores (and so are more likely to be blocked by spam Read More

And so, if you write ads in any way, shape, or form, and if you want to give yourself the biggest advantage you possibly can, find a copywriter or group of copywriters to look at your stuff before you send it out. Read More

Have you been to a specialty kite shop? Kites ranging in price from $34 to $1500 are easy to find. This weekend I purchased the top of the line “2 for $3.00” model from a non-Kite shop. In fact, I think I was at a pharmacy. Look, I'm not a professional Kite flyer; I just need the thing to come with sting and stay in the air. Read More

Headlining NFIB's 2008 Small Business Summit is presidential hopeful Sen. John McCain. Other speakers include Meg Whitman, former President and CEO of eBay, CNN political commentator Tony Snow, Roger T. Staubach, and political bloggers Charlie Cook and Stuart Rothenberg. Sens. Barack Obama and Hillary Clinton have also been invited to speak. Read More

I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test. That's because, for most Adwords advertisers, the title of this post is very accurate. Most advertisers are doing split testing Read More

New research shows that plants really do make your employees feel better and work more productively. Read More