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DC-based startup KikScore created a patent-pending Confidence Badge and online trust score platform that enables small online businesses and non-profits to show trust and credibility. At the same time, there exists a fear of being defrauded or a victim of an online scam, which has led more than 90% Read More

You can read here on Mashable how a guy named Noah Kravitz worked at a company named PhoneDog, tweeting while he did as “@phonedog_noah,” and then left the company and took — or tried to — his 17,000 Twitter followers with him when he left.
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We’re in the New Year and the time for making resolutions about health, wealth, family and oddball bucket lists. Your website 2012 resolutions should include content, communications, community, conversations and conversion. The secret of successful small business owners is that they spend more tim Read More

We thoroughly enjoyed a fast and furious hour of typing with Anita Campbell (@smallbiztrends) of renowned small business blog, Small Business Trends, for our Facebook Q&A on December 14. She imparted many tips as she answered insightful questions posed by our Facebook fans. Read More

The 3-Rs for 2012 will help you raise your business metabolism. Deborah Shane helps you find out how to reinvent, reimagine, and reinvigorate yourself in 2012. With her fresh ideas, you will hit the ground running in 2012 feeling renewed. Read More

Are you a B2B company? If you’ve thought about moving some of your traditional advertising online, consider advertising on LinkedIn along with Google and Facebook. With their focus on professional networking, it’s a great way to reach your target market. Read More

A marketing and PR phenomenon has exploded online and its name is content marketing. Businesses of all sizes know content marketing brings active participants more traffic, leads, and conversions. Data shows the more content you have, whether it be website pages, blog articles, or landing pages, t Read More

Whenever you are representing your small business, you have to take off your operations hat and don your marketing cap. Conversations with the customer absolutely matter and even though you might lose a few dollars in the process, it’s worth every penny in terms of mind share because the effects ar Read More

Friending remorse. Everybody jumped onto Facebook and friended people from high school, college, childhood, anywhere. They also did it with brands. Now their news streams are cluttered and they are starting to unfriend brands they just don’t find interesting.
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While substance abuse among full and part time workers continues to rise, the majority of small business owners do not have a substance-abuse policy in place. Many do not realize that the potential costs of not having such a policy can easily bring a small business to its knees. Read More