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The numbers show that companies will invest more resources into social media in 2010 as a way to market themselves and find new customers. And that trend Read More

Do's and Don'ts for Your Marketing Dollars
The economy is down. Budgets are even tighter than normal. But you know you still have to spend something to market your company, right?. After all, what good is it having the “best” product or service if you don’t have customers to take advantage of it.

So with a tight budget, where should you — and where should you not — be putting your marketing d Read More

South Dakota lags behind much of the nation in small business performance. According to the Lake Herman Institute's Small Business Success Index, South Dakota ranks 39th on concrete measures of small business success.

While the Small Business & Entrepreneurship Council's Small Business Survival Index ranks states by an ideological wish list, LHI's Small Business Success Index ranks states by t Read More

Marketing strategist Ivana Taylor has these 10 tips for marketing in 2010 including some that probably should be second nature. (Start a blog, for example.) The ideas include social media but are not all online so some close attention to what is needed to target your customers directly is the key. Think about your business and probably more importantly your customers. Where are they? Who are they Read More

2009 brought a world to its knees. Financial giants and normal folk were thrown into the swirling chaotic waters of economic turmoil. But chaos offers an exquisite opportunity for growth and discovery of new models of success. Read More

When Ukrops a Richmond VA Grocery chain was bought by Royal Ahold, the customers resorted to Twitter to keep in touch with each other and see what the Merger would mean to them. Using social media tools and hash tags they exchanged information. if this conversation was about your business are you ready to monitor and respond? Read More

Mitch Joel's commentary on a Emarketer article about Social Media spend in 2010:

"Overall, eMarketer predicts US online social network ad spending will reach more than $1.21 billion in 2009, an increase of 3.9% over last year. 2010 will see stronger growth of 7.1%. With total US online ad spending falling this year, the increase in social network spending also means the sites will account for Read More

Communicating with customers is no longer just about e-mail or marketing messages that you lob across a high wall and forget about. Soon you’re going to be able to send a message, and somebody’s going to instantly tell you what they think about it. The first time we bench marked our customer service comments online, it was 60 percent negative mentions. We have excellent customer satisfaction sco Read More

As a management consultant, I felt it was necessary for me to experience exactly what a business owning client would go through, if I was to recommend to them, that they promote themselves and their business, via a blog that they needed to write and publish themselves. This blog outlines my personal experience in publishing 25 business blogs in 25 weeks, details what I learned in that process, a Read More

Let’s face it; most small businesses do the bulk of their business locally. So, the thought of gaining access to Facebook’s 300 trillion Read More