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You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is, websites remain infinitely more popular with consumers than all of the business pages on social media sites combined.

Only 22 percent of those of us online in the U.S. v Read More

These days, news about “jobs” has been gloomy. First, there was the news of Steve Jobs giving up the helm of Apple, one of the world’s most valuable companies. Then, the Bureau of Labor Statistics reported that the unemployment rate held at 9.1% in August, and leisure and hospitality changed little Read More

While the basic principles of marketing never seem to change, the marketing tools that businesses can utilize to attract and retain customers continues to evolve.

The good news for small businesses is that many of the top trends in marketing tools are based on new technology that makes marketin Read More

Sarath Babu began his life in the slums of Chennai. In 2006, he decided to turn entrepreneur with just Rs 2,000. That was the start of ‘Food King’. Today, it’s a catering business across various cities and does revenue of Rs 8 crore.
Sarath Babu’s story is about determination, a mother’s hard work Read More

On June 28, Google launched what it calls a “ Google+ project: Real-life sharing, rethought for the web. I got an invite last Thursday night and having tried it out for the past three days here are some initial thoughts. Read More

While marketing activities on Twitter are often described by silly, Twitterized words — like tweetathon, twontest and tweetchat — these types of campaigns have proven successful for marketers and brands of all sizes.

There are a number of winning Twitter strategies used by top brands, but those Read More

Want some good news for your Wednesday? How’s this: If you’re a small business owner who is investing time in social media, chances are you’re beating out your medium- and large-sized counterparts in benefits. How’s that feel? Pretty good, right? And that was just one of the statistics that came ou Read More

This is so simple, even I could do it. Actually, I did do it. About 3 years ago, I came up with a way to help prospective franchise owners figure out a few things about themselves, before they even started to look into franchise business ownership.. Read More

According to the latest Small Business Success Index sponsored by Network Solutions and the University of Maryland ( released March 2011), most small business owners are aware of various mobile marketing activities, the best known including: sending text messages to customers about a promo (73 pe Read More

Social media continues to be a pervasive topic as many small businesses can’t ignore the pull of this free and influential medium. What we’ve found in our latest wave of the Small Business Success Index is that social media is now being used by almost 1 out of 3 small businesses with Facebook bein Read More