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For security-minded businesses, data stored in the cloud tends to be more secure, because most providers put far more resources toward security than the typical small business can afford to do. But migrating to the cloud is not without its challenges. Read More

With the recent changes being made to AdWords, specifically the keyword function, now more than ever is the time to freshen up your understanding of CTR and acknowledge the impact it has on site performance. Check out these tips and learn how to entice clicks that will drive your site’s CTR. Read More

Identifying keywords for Pay Per Click (PPC) ad campaigns is a dynamic and never-ending process that demands continuous improvement. The key to conversion is within your keywords and how effectively you use them. Data-driven keyword research is a must to remove any guesswork from the process. Read More

When you have teams made up of people in disparate places, keeping them engaged can be one of your biggest challenges. Without daily face-to-face contact and social interaction, some people who work solo at home may feel isolated. The following strategies and techniques help to keep the entire team Read More

Hiring apps make it easier to add job openings to job boards, encourage more candidates to apply for your jobs, aggregate resumes in one central area, sort and search through resumes to find the skills you're looking for, and more. Here are 6 apps that can streamline the hiring process. Read More

Many small businesses use social media to get traffic to their e-commerce stores. Or, if they sell services instead of products, they use social media to generate leads for their services. Here are five steps to making social commerce work for you and help you get more sales. Read More

Your business might soon be adding indoor plants to the list of necessary safety equipment needed around the office. New research presented at a meeting of the American Chemical Society found that some common houseplants can absorb volatile organic compounds, which are potentially harmful materials Read More

If you want to stay competitive in the 21st century, you need an app to meet the needs of your customers. A mobile app can be the perfect tool to better connect your small business and the products or services you offer to the customers who need them.
If you really want to utilize what technology Read More

Each year, Google (NASDAQ:GOOGL) processes a whopping 28 billion search queries about healthcare topics from across the United States. Nearly a quarter of those consumer needs are resolved by medical ads, resulting in 1 billion clicks on search ads.
Healthcare is such a broad category, though. Adv Read More

Most businesses underestimate the effectiveness of content curation. There is a lot you can accomplish by being the best content curator in a niche and being considered the best destination for information in that niche.
All advertising and marketing efforts on the internet are made with the ultim Read More