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THE Rooz Cafe, a restaurant and coffee shop in Oakland, Calif., signals its distaste for patrons who post reviews on Yelp.com with a small sign: No Yelpers. Rooz's owner, Steve Ranjbin, said he put the sticker up as a joke, but added that he had a complaint about Yelp. “Yelp does not respect us as business owners,” Mr. Ranjbin said. “They d Read More

This industrial company's business buyers keep asking for more videos. Do they feature Angelina Jolie? No. The star is solder paste. (Go figure.) Buyers are begging to see more videos (aka ads). Read More

In this continuing series, I am covering how you can become not only the best blogger you can be, but also how to become recognized in your field and thus adequately compensated. The first two installments covered tactics - commenting and optimizing for search - but in this third post, I am making it more personal. Read More

It is a great pity you can't bottle zappos' marketing secrets ... Here are some more insights into why this company keeps winning and growing. Read More

A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember. Read More

20 top sites worth visiting if you are interested in online marketing or Web design. Read More

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers. The thing that is still missing is quantifiable data about these interactions. We're in a theory stage - w Read More

Case study on how to create an online community to spread word of mouth about your products. Read More

Market research (especially customer-focused research) must be taken with a sizable grain of proverbial salt. Here are four reasons why. Read More

Get your folk to come to work in their underwear? That would work in the United States (NOT). Read More