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Mobile marketing is becoming its own channel, requiring special knowledge and experience. Here are four tips from the pros about successful mobile marketing. Read More

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I love email, social media and all things online. But I also spend a lot of time on the road meeting with clients and prospects. Why? Because when it comes to building your small business, I’m still a huge believer in the power of face-to-face communication. A new study from Cisco proves that plent Read More

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As consumers, the Baby Boomer generation has been a force to be reckoned with since they first hit the scene. Now that many of them are grandparents, their importance to U.S. small businesses hasn’t diminished. In fact, if you’re not marketing to grandparents, your small business is missing out on Read More

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Remember when tablet computers first hit the market and experts predicted waves of consumers researching products and shopping in-store on the devices? That hasn’t quite panned out, but two recent studies offer insights into how and where consumers are using the devices.
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We’ve already talked about some of the mobile stats in previous posts, and hopefully you understand how big the mobile market is. But here are some additional insights and wisdom about why mobile shopping and mobile marketing is something you can’t ignore.
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A mobile website is more than just a smaller version of your regular website. It’s a website that is designed and laid out to specifically work on a smartphone or tablet. While smartphones and tablets are basically just smaller computers, that doesn’t mean your website should treat them that way. A Read More

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Mobile marketing continues to grow as smartphone adoption increases, but a lot of companies are failing to capitalize on this growing opportunity. This leaves the door wide open for forward-thinking business owners and marketers to dominate this still-young marketing channel. Earlier this month, th Read More

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The end of the school year is here, and that means it’s time for many small businesses to turn to a valuable labor source: interns. Hiring college students to work in your business, learning the ropes, is a rite of passage for students and small business owners alike, and can give you access to the Read More

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Small business owners are becoming more optimistic about the availability of credit, a new survey by Gallup shows. The Wells Fargo/Gallup Small Business Index poll conducted last month shows that small business owners’ perception of the ease of obtaining credit is the most positive it has been in t Read More

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The proliferation of mobile devices—and shopping or price comparison apps to use on them—has retailers worried that consumers are using their stores as “showrooms” to check out merchandise, then go online on their phones or tablets to find the same product cheaper elsewhere. But a new study from Wa Read More

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