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If you’re a woman small business owner, these figures probably won’t surprise you—but they could open your eyes to a marketing opportunity you’ve been missing out on. A study by VibrantNation of women aged 45-60 found that contrary to what many marketers may think, they are major buyers and users o Read More

You know that ecommerce spending is growing—but did you know by just how much? In 2012, online shopping in the U.S. grew by 15 percent compared to 2011, reports comScore’s recently released full-year 2012 data. This was the strongest annual growth rate since back before the recession began. Overall Read More

Social media is growing by leaps and bounds, but email is still the best way to reach out to the most customers and gain their loyalty, reports a new study by ExactTarget. Called Marketers from Mars, the study found significant gaps between how marketers think customers want to be marketed to, and Read More

Are you a mad multitasker? You know what I mean—switching back and forth between 12 open programs on your computer while simultaneously talking on one phone, checking texts on a second phone and eating lunch at your desk. Women business owners are particularly prone to multitasking mania, probably Read More

While the idea of shopping directly through social media (such as making a purchase from within Facebook) is frequently touted as the next big development in retail, it’s still got a long way to go, a new study from PwC reports.
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eConsultancy recently highlighted the top 7 reasons people buy from online ecommerce sites instead of brick-and-mortar stores. Based on research from MIT, Facebook, Google and Target, the key drivers of online shopping are:
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In spite of years of governmental efforts to help women-owned small businesses obtain government contracts, new data from Bloomberg show that in 2012, the percentage of U.S. government contracts awarded to women-owned small businesses actually dropped for the second year in a row.
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Yesterday morning, the Small Business Administration (SBA) released a statement from Karen Mills, SBA Administrator, announcing her departure as soon as a replacement could be found. “After four years as Administrator of the SBA, I have let President Obama know that I will not be staying for a seco Read More

If you’re a woman business owner, you know how difficult a juggling act balancing your family and your business can be. Whether your family includes a spouse, significant other, kids, aging parents or all of the above, keeping them happy while keeping your business running is never easy.
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How do Americans define “healthy eating” today? If you own a restaurant, food business or food-service company, you’ll want to know what Technomic’s Healthy Eating Consumer Trend Report has to say about consumer eating, dining and shopping habits. Here’s some of what the new study found:
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