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My business today isn't what it was from when I first started it 13 years ago. I owe a big thank you to everyone who's helped me along the way. Read More

To figure out how social media can help your small business,you don't need to look far. Just examine how bigger businesses like prestigious tech company IBM is using it. Social media helps IBM employees gather customer feedback, innovate, share the company's expertise and their own and more. If IBM Read More

The old notion of lining up at the cash register could be a thing of the past, with mobile POS (point of sale) systems. Could we now be given surprise rewards and impromptu discounts, even as we are trying on clothes in the fitting rooms? Read More

Have you ever considered using social media as a way of getting more leads? If you’re already using social media for your business, either to get more engagement, more traffic to your website or to raise awareness of your brand, why not also make an extra effort to also get more leads out of it? Read More

Professional branding is important for anyone who is job searching or building their career. It's important to create a personal brand that portrays you in a professional light and which provides employers and contacts with a strong positive impression of you as a high-caliber individual who would Read More

Part one in a series on holiday marketing for small businesses. This post focuses on writing blog content for the holidays. Read More

In the following post I’m going to show you how I keep my average time on page as high as 40 minutes on some blog posts (you did read that right by the way) along with an overall average time on site of over 7 minutes and how you can use the same techniques that I use to do the same.
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Budgeting your startup capital. As a new business, you will have limited funds to get started, so making the most of this money is of the utmost importance. Here are 3 smart ways you can make the most of your startup budget. Read More

Wipe away all the fancy words and stuff we talk about in selling, the fundamental question we have to confront is that which is most important to the customer Read More

To Your Heart's Content is a team of copywriting evangelists who speak eloquently about best practices when setting up your online storefront, aka your website. Read More