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One way to build trust is through something right under your nose, and I mean that literally—your corporate logo. Used on a Web site, a company's logo can increase (or decrease) conversion rates at first glance. Read More

Here's a quick practical guide to exploring your competitor's link building techniques. This research should be both helpful for your overall competitive research and for defining your own first-stage SEO techniques. Read More

From the page: "I was really disappointed today from a post I saw from a recruiter that was trying to hire sales candidates for a startup. It was strikingly ineffective to the degree that if I had not received the message myself (and didn't know that it was serious), I'd have thought it was a joke. Trust me, it's not." Read More

Evan Williams is one of those many entrepreneurs that I admire. Well, he is one of the team behind two hugely successful web applications - Blogger and Twitter. Here, I'm going to re-phrase and re-think over one of his recent articles - Will it fly? How to Evaluate a New Product Idea. Evan goes deep with the following points: Tractability Read More

Ken Gaebler knows that winning investor money is all in the pitch. A serial entrepreneur, Gaebler has raised $24 million for seven companies since 1995. Now, he sits on the other side of the conference-room table, as president of private-equity firm Gaebler Ventures in Chicago — and routinely watches newbie entrepreneurs present their ideas in a b Read More