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1. Realise that Linkedin is a complex and multi-functional tool; it's going to take some time to learn to use it wisely — Niall Devitt 2. Contact/connect with experienced users and ask them for their advice as to how best to use it — Niall Devitt 3. Know why you are using Linkedin — what is your primary goal? This will determine your strateg Read More

What is your small business branding theme for this holiday season? Do you have a specific promotion planned around your company and products this season? If you do, is there a unique design in place to tell the visual story behind the promotion? Have you focused on selecting the right colors or font for your design? Is your company's logo and bra Read More

The first time I saw an ad over a urinal, I thought to myself: “Wow, what a creative place to put advertising” I felt: I'm standing here staring at the wall anyways, now I actually have something to read. Read More

Being interviewed on the radio, podcasts, or TV is great for your credibility and to attract traffic to your web site. But how to get booked as a guest on talk shows? Learn about RadioGuestList.com - a free service that can help you find free PR publicity opportunities to promote your business on the radio, podcasts, and television as a guest Read More

Is Social Media Changing Selling? Marketing podcast with Mike McLaughlin (Click to listen, right click and Save As to download — subscribe now via iTunes [ Professional Services Sale ... ] Social media has certainly changed marketing, but few people are addressing just how dramatically it's changed sales. In this interview we hit that subj Read More

E-newsletters are a powerful marketing tool, and using high-quality design can help your e-mail stand out in an overflowing inbox. Here are 5 tips for how to use design to create more effective e-newsletters. Read More

Learn how to save money for your business with these 15 solid, money saving tips. These techniques work for individuals too. Read More

Social media marketing is not all about pushing promotions and hoping they go viral. It is more than that. Read More

I'm a big fan of the newish Twitter List function. I wrote about it last week — 5 Reasons to Use the New Twitter Lists Feature Now that I've you pumped up about using lists, I want to talk about a few tools that I think can make the feature even more useful. Read More

Bob Gilbreath, chief marketing strategist at Bridge Worldwide, says to create niche marketing that improves peoples lives. The more meaningful you make your marketing, he says, the more people are willing to pay for your products or services. Here are the things meaningful marketers know. Read More