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Why you do what you do is contained in your unique self proposition (USP). A personal mission statement less about the work you love and more about why you do the work you love. Read More

Yes, Anita; this one's for you. Several years ago, Anita Campbell, the CEO and Editor in Chief of Small Business Trends, put out a call for small business experts. Her website was starting to gain some serious traction... Read More

Credit card use is on the rise, and online spending continues to surge in Canada. Ecommerce in Canada is becoming a big business, growing to $15.3 billion a year. That may be small compared to ecommerce spending in the U.S., but it still represents a substantial increase in online spending for Cana Read More

Let's be honest, you're trying to sell something - and people know that. Third parties will always be more credible than interested parties, which is why customer video testimonials are your most effective marketing tool. Rightlook Creative gives 5 simple steps for how to make video testimonials. Read More

As the year draws to a close, it’s time to think about the best ways to reduce your tax liability. If you own a business, you have quite a few options to help you on your way to a lower tax liability. Read More

The lines have become blurred from traditional SEO to SEO on “steroids”. Traditional SEO is still relevant, from keyword-rich website content, code to content ratio and optimization, to being Google compliant. Read More

When you buy a house, nobody calls it a “used house”. Nor a “classic house”. Not even a “pre-owned house”. It’s just a house. But for certain types of people, “used” is actually an attractive term. Read More

TeamLab is a web office for collaboration, document and project management, that runs in the cloud. Deployment is available in open-source and Amazon EC2 Read More

Changing business direction, sales dropping, brand feeling stale or looking tired? Maybe its time to look into rebranding strategies for your business Read More

A few months ago I wrote a post on The Mogul Mom about how to overcome feelings of isolation when you’re working from home. While the post touches on aspects that one can do to intertwine some socialization into their lives, it doesn’t dig deep into the topic. Read More