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I know that most people cannot afford money to buy thousands of e-books online but we bloggers can still share with others some useful tips that can help many to grow and there are thousands of e-books that will allow you to increase your knowledge. Even better, these e-books are free and I am sharing it with you for free too.

These are the top 60 e-books lists that some of you might find useful Read More

Thinking of investing in social media but struggling to know where to start? According to a recent survey, 46% of small business owners said they wish they knew more about social media. And, while coming up with a social media strategy is one thing, it also helps to have a basic understanding of what each of the major social media sites can and can’t do for your small business and its customers. Here’s a quick 101 on how to best leverage the top three social networking sites – Twitter, Facebook, and LinkedIn Read More

Pricing your product or service is an extremely essential issue that every single business owner and sole trader must address. Get it right and you should find yourself dealing with happy customers.. Read More

University of Pennsylvania researchers confirm what many online (and offline) marketers know we need to do, but find so difficult to accomplish. Essentially, to get people to engage with and recommend our content, the content has to go beyond the mundane and capture imagination and awe Read More

This is a story about risk, but a bit of background is necessary, so please bear with me through the first paragraph.

Eleven years ago, when The YPS Group was launched, “we” made a strategic decision to focus on serving small to mid size customers, from $5 to $500 million in revenue. “We” also decided to stay small ourselves; to be a boutique consulting business; to not hire any employees and to use contractors sparingly. “We” are still here. (OK, OK, “I” am still here…), proving, at a minimum that the strategy is at least valid Read More

Don’t charge the hill until you are “ready.” This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. They approach key potential investors way too early, trying to talk their way up the hill, with no supporting business plan, and before they have a support team around them. Needless to say, they get shot down, and get no second chance Read More

Are you aware of all the ways your audience's perspective differs from yours? People living in other parts of the world may experience and perceive your business, services, products, and website in some unexpected ways. How do you handle it Read More

Milk-Bone® has been the category leader in dog biscuits for more than 100 years – so much so that the brand was entering into a dangerous territory – commoditization. It was evident to brand leadership that they needed a clear point of differentiation for Milk-Bone. In fiscal year 2010, Milk-Bone turned its marketing efforts toward raising the profile of Canine Assistants, the brand’s long-time charitable partner, which provides assistance dogs to people with disabilities. As part of the “It’s Good to Give” campaign, the Milk-Bone brand returned to television with its first advertisements in more than 10 years, followed by agreeing to be the exclusive sponsor of a primetime PBS documentary, highlighting Canine Assistants and the incredible impact they have on the lives of people with disabilities Read More

Building a Web site and all that this entails - choosing a web host, writing and maintaining actionable and relevant content, and running an online store - is quite an undertaking for any small business. Here are 5 steps to help you set up your company web site Read More

As economists and politicians keep worrying about the economy, small business owners keep doing what they have always done, leading and building their businesses in unique ways to meet the changing market and the needs of their clients and customers Read More