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Your website is the most important marketing tool, do you want to look cheap or second rate? Free websites, like Wix are bad for business. Here's why. Read More

Not only will these business Podcasts inspire you with helpful information about everything from marketing, sales and leadership to strategies for starting and growing a small business, but they can also serve as examples of how you can start your own Small Business Podcast to showcase your experie Read More

Are you struggling with your content marketing strategy? The key to content marketing to generate traffic, leads and sales is to create articles, blogs and posts that get shared. This study shows what gets shared the most - and where. Check it out! Read More

Customer Testimonials help us overcome one of the biggest hurdles small business owners, coaches, consultants and service providers have to overcome in sales and marketing: trust. If prospective clients don’t trust us, they won’t do business with us. Period.

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In this episode of the Better than Success Podcast, host Nikki Purvy talks 5 Tricks to Leading a Successful Team.
The tips include:
Understand that the success of the team, both individually and collectively is your responsibility as a leader (learn more about leadership here)
Be intentional ab Read More

The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market. Read More

Millennials are now the largest age group in America at 75.4 million, surpassing the former largest group, Baby Boomers at 74.9 billion. So if you haven’t learned what they think, feel, want and need, you’re probably missing the boat on sales and marketing. Read More

So, you've got an idea for your new business. But, how do you determine if it's actually a good idea? Our idea validation checklist will help you figure out if your business idea is a winner—or if it could use a little work. Read More

To make travel productive, you must plan ahead. And since you can never predict everything about your trip, here are some of our favorite tips to help you stay productive while traveling.




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As humans, we suffer from what I like to call “instant gratification syndrome”: we want what we want, when we want it- and that includes business success. I’m going to give you a cold hard truth about marketing. Are you ready? Read More