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I’ve spent my career drilling into business owner’ heads that the only way to prove effectiveness of marketing is to test, track, and measure. But over the years I’ve seen perfectly good marketing not get the credit it deserved. Why? Because it couldn’t be measured effectively. The cold hard fact Read More

How do we develop unique and compelling marketing content that invites potential clients to engage? Well for one, it takes thorough market research and a marketing plan, but it also requires avoiding writing content that says what everyone else is saying. And how do you do that? Well for one, avoi Read More

The purpose of a website is to attract potential customers, inform and engage them. The challenge for every small business owner and marketer is: how do I get people to my website? Read More

Hiring a marketing firm is one of the keys to helping your business grow. But because so much digital marketing is specialized, many marketing firms work with clients remotely. That just means that you have to be more vigilant in clearly communicating your goals to ensure that your entire team is o Read More

There is no cure for bad service, a bad product or shoddy workmanship. If your business isn't providing excellent value, all the marketing in the world won't help. Read More

I’ve been a small business Marketing Consultant for seven years and a sales and marketing professional for twenty, here are the biggest mistakes I see small business owners make when it comes to spending money: Read More

Small business owners have been looking more and more into outsourced payroll solutions to automate what can be a cumbersome process—paying your employees and filing payroll taxes.

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Ecommerce marketers are already starting to go through their Holiday marketing checklist — that is, if they’re smart. Because they know, as you should, it’s never too early to start planning. Read More

Certain aspects of working for a company—like keeping your boss happy and navigating office politics—lose their utility when you’re on your own. Here are six lessons learned by one entrepreneur who made the switch. Read More

Does your elevator pitch cause peoples' eyes to glaze over? Do you see them frantically searching for the nearest exit? Here are 6 steps to creating an elevator pitch that isn't a pitch at all. Read More