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The best way to learn about what your customers want is by trail and error. You can save yourself a lot of time doing blind tests by using specially designed tools and platforms that help with conversion optimization, A/B testing, monitoring and intellectual data analysis. Read More

When other blogs and websites don't have share buttons, you need to be prepared. Here's a quick tip to make sure you're always sharing fabulous content. Read More

The pros and cons of 3 funding options businesses should consider when seeking funding to grow their business. Tips on how to pick the best option. Read More

It is the conversation most managers dread having -- the one where you explain to a member of your team that they are not performing at the level they should be to achieve success. Don't be that manager. The one who let's things slide -- until they get worse. Janie Schwartz explains how to take the Read More

Today, Ganong Bros. of St. Stephen, New Brunswick is known as Canada's oldest candy company. But when brothers James and Gilbert Ganong founded the company in 1873, it was just another struggling small business. What the brothers were known for was their innovation. Firsts for the company included Read More

Robert Brady muses about how hard it is sometimes to explain to people what he does for a living. He's a Google AdWords Certified Partner offering PPC management services, or, as he sometimes tells people, "I’m the guy who puts ads on search engine results.” But if there's one thing harder than fig Read More

You may not believe it with so much focus on "fake" reviews this year. Might seems as though the customer review trend is just about played out. But here guest blogger Amanda DiSilvestro tell us why she's sure that just ain't so. Here's why DiSilvestro believes customer reviews will be even more im Read More

From the strategic to the technical, marketing consultant Yasmin Bendror takes us through 8 areas we must consider when planning our online marketing for the rest of 2014. These are necessarily new ideas (though they might be newer ideas to some depending on your familiarity with online marketing Read More

We loved the concept of ‘Working out loud’ in this video. Even though you don’t have a big company with multiple departments you can deploy some innovative hacks to get the same amazing results of collaborative working given in this video. If you have way too much to do, with too few resources, the Read More

Communication styles for leaders

Almost all leaders are great communicators.

That is what allows them to function as a leader.

If you want to function more effectively as a leader, then you would do well to study how to improve your leadership communication.

If you want to know more abo Read More