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Yes - the Meta description acts like a mini advertisement in the search results and a good description can increase click through rates. Meta descriptions also have other benefits - read on to find out more... Read More

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers. Read More

Let’s take a look at how to get started with IFTTT through an example, and four other great recipes that you can use to make you and your virtual assistant more productive around your social media marketing initiatives. Read More

Keyword density is very easy to define, it’s the term for how many numbers a given phrase – in this case, a keyword – appears on a single page. In the past, you would see a ton of webpages on the internet, stuffing the same keyword in any possible direction, in the hope of a better Google ranking. Read More

Find out if your brand is at risk to lose all of its organic reach in the coming months. And my opinion on what you can do to fix it. Read More

In the last few years, email got the bad rep of office productive killer. But it's in fact a powerful communication tool, if we know when and how to use it. These are some best practices for improving how your team uses email. Read More

By Megan Totka

Spring is almost here. It’s a season of renewal and revival. Around the house we do our “spring cleaning.” In the garden we prune plants after months of cold weather so they can put out strong fresh growth. Is it time to prune your business? Do you need to simplify operations, con Read More

Keeping the content marketing machine moving is a challenge. Handling it in-house with volunteers is even harder. Try a hybrid model for creating your content in-house. Find out how in our newest post. Read More

We scraped 2,616 headlines from four different sites that have mastered the art of writing clicky titles. These guys get a lot of traffic. You can download the titles as well. Read More

“Congrats! Your content on SlideShare has been viewed over 10,000 times”. This is the e-mail that I just received from Slideshare. While not a big number, it still struck me as a very decent return for the amount of time I’ve invested and the tactics that I’ve used so far. Read More