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Marketing your brand these days seems to be getting more complex which is not a good thing. To have a thriving profitable business, sometimes the most strategic option is to not embrace what is happening and do the opposite. Eating Lindt chocolate provided an easy example to follow. Read More

Basically, through its latest crawler, Google can now crawl and identify mobile sites more easily than before. This means that if the new crawler discovers content specifically optimized to be browsed on smartphones as well as smartphone-specific redirects, the mobile-optimized site will now be ser Read More

Erjon shares his five social media don'ts that beginners often get wrong when they start social media networking on Twitter, Facebook, LinkedIn and on their Blog. Read More

This week I realized I’m surrounded by a plethora of SEO marketing clowns who relentlessly call and knock on my clients’ doors. They weasel their way in and dazzle my clients with false data and poor methodology. Here are 6 dead giveaways you’re going to be ripped off by a marketer: Read More

A marketing and PR phenomenon has exploded online and its name is content marketing. Businesses of all sizes know content marketing brings active participants more traffic, leads, and conversions. Data shows the more content you have, whether it be website pages, blog articles, or landing pages, t Read More

In the last five years video has transformed itself into a non-negotiable content marketing asset. Video viewing, now part of nearly everyone’s on-line behavior, is proven to directly influence online buying. If you haven’t jumped into video yet, here are compelling reasons you should. Read More

When sales are heading in the wrong direction your stomach can feel like it has turned into a tumble dryer just churning away endlessly. Even though all business experience ups and downs with sales this is cold comfort when you are seeing a downward spiral. Tips to help. Read More

The biggest trade show in the world is happening right now and it’s hard to miss those businesses participating. That’s because the show is online and active participants know how to show up on search. How did these businesses become so authoritative online? Read More

A recent B2B marketing content survey shows a drop in the use of some formats and an increase in others. How should this change your marketing content strategy? Read More

This article reviews the major standards that exist for measuring influence and identifying influencers. It looks out their methodology, benefits, detriments and how they compare to each other. Read More