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Don’t look now, but content marketing has hit a wall. In the past month alone, experts at Marketing Profs, Interacter, and Forrester have questioned the legitimacy of what was once an online marketing and engagement cornerstone.

But on what grounds?
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Our content crazed society requires more than just trendy humor and fleeting connections – it doesn’t take a rocket scientist to jump on the Harlem Shake bandwagon. Content marketing that resonates requires a renewed focus and a commitment to strategic marketing approaches that scale and optimize t Read More

I often wonder what the world would be like if people had the ability to pursue the things that mattered most to them. If money wasn’t an option, and class structures were irrelevant.

What would people choose to do if there was nothing standing in there way? Read More

While traditional measurements, like website "hits" and page views are still necessary, they might not be the right way to gauge the usefulness and overall impact of your content. When it comes to measuring the effectiveness of your content marketing, you need to think outside the box. Read More

Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.

So says email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pi Read More

Content marketing is a critical component of any web or social media strategy. As such, don't you think it's time your company started to produce quality content… or found someone who could do it for you? Read More

While content volume is important, especially in the B2B marketing world, churning out low quality content that no one will link to, like, comment on, or (in all actuality) even read is just a waste of time. Sure, this kind of content is cheap and easy to come by. But at what cost to your business? Read More

The critic never takes responsibility for his judgement. Because owning that judgement is hard. I urge you to try it. Walk up to an art student and tell them you think they’re talentless. Or tell an entrepreneur, someone who’s just sunk their life’s savings into an idea, that you think what they’re Read More

The connection economy embraces the artist rather than the administrator. Because the artist isn’t organized. He isn’t regimented or regulated – half the time his socks don’t match and he can’t find his keys. The artist is difficult to contain, define, or predict.

But a part of us always wants t Read More

How can you tell if you’ve given everything you’ve got to your dream? Is it when your credit card is maxed and the cost no longer justifies the end goal? Or is it when the people who doubt you outnumber the ones who believe in you? Read More