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In the corporate world, and for many consumer electronics brands, blogging has also become an essential component of a social media strategy – and with good reason. If you’re not already blogging for your company, here are five great reasons to log on and get started. Read More

A digital tribe is a group of people who share similar interested and beliefs, but how do you know which tribe to marketing to? When defining a target market and creating a campaign, it should be noted that before you decide to market to a specific digital tribe, you should evaluate 4 important ele Read More

Today “gamification” can be defined as incorporating game elements into every-day, non-game activities. We've seen plenty of success in this notion with such companies as Foursqaure, but how can you leverage it in your small business? Here are a few ideas. Read More

Many online rating tools are hooks created by service providers to get you to sign up for their services. How do you know if you can trust them or not? Read More

It’s not easy for all small business owners to give back due to tight budgets, but there are clever ways to show your support without coughing up large sums of money. Find out how your small business can become more philanthropic within its local community. Read More

Today is the first day of spring. So why not celebrate by doing a bit of spring cleaning around your office? Here are a few tips to help you get started. Read More

Looking for a way to deploy marketing automation without halting all marketing activities? An incremental approach to implementing marketing automation might be your solution! Read More

The first step in choosing a new employee is writing the job description. This description gives potential candidates what may be their first look at your company, so you’ll want to make sure you follow these tips to help your job-posting stand out! Read More

Technology has influenced every aspect of how we do business. Does that mean the traditional salesperson obsolete? How three consumer trends have changed sales. Read More

Find out how one small business saw immediate results in ROI after throwing out their Excel spreadsheets and implementing an automated inventory tracking system. Read More