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With the holidays fast approaching, it's time for retailers to fine-tune their e-commerce sites and online marketing strategies to capture the influx of shoppers. The National Retail Federation is forecasting online sales to grow between 13% to 15% this holiday season (total online sales could reac Read More

To continue our analysis into the key takeaways from our recent State of B2B Lead Generation report for 2013, we wanted to dive deeper into the role of technology and how it impacts B2B marketers. If you recall from last week, we posted about the increase in technology usage we found in our study. Read More

The mailing list you use for your direct mail marketing is a crucial factor in determining how successful your efforts will be. If you mail to a list of unqualified prospects, your results will quite simply be terrible. However, if you use a list of quality prospects you will generate leads and rev Read More

Last week, we unveiled the 2013 State of B2B Lead Generation. If you haven’t had a chance to read the free report or see the infographic, I recommend doing so! It’s full of great information about B2B lead generation to help your business.

Today, I want to take our first dive into the findings a Read More

According to Google, the Google Display Network combines the best contextual and audience targeting in the world – with the scale of reaching 92% of US internet users. It is a great platform to expand your B2B marketing reach beyond the traditional search campaigns, but all the different targeting Read More

We’re thrilled to release our new report on the State of B2B Lead Generation for 2013. The report – as we did in 2012 – dives into the complex and evolving world of online lead generation with a distinct B2B focus.

We asked a few hundred B2B marketers lots of questions about lead generation, le Read More

A few weeks ago, a number of us here at BuyerZone attended the Small Business Expo in Boston, MA and we wanted to share a few observations for those who were unable to attend. As a quick reminder, the Small Business Expo is the largest nation-wide B2B tradeshow, conference & networking event for Sm Read More

Even with impressive new functionalities, however, many companies that have invested in IEM software are not currently realizing the full scope of ROI this type of software can deliver. This is often due to a lack of harmonized business processes and a supporting company culture.

Maximize ROI on Read More

Content marketing should be a tool in any B2B marketer’s tool belt. Creating great content that drives visitors to your site is important, but you want to make sure you’re garnering an audience that will convert through that content (whatever that conversion may mean for your business). This should Read More

Why should your business be outwardly festive during the holidays? Personality.

Users appreciate businesses that show a bit of flair, especially around the holidays. Whether it’s Halloween, Christmas or April Fools, festive stunts and funny pages remind visitors that your site is run by a grou Read More