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The ultimate goal is a machine that never breaks down and never wears out. But try getting that idea past the marketing department.

The designers of industrial machinery face numerous challenges. Industry Insights' Phil Bishop explains what they are and how manufacturers and marketers can approa Read More

As a result of last year’s tragic events, Pat O'Leary from our sales team decided to join up with Tufts Medical Center to represent them and bring in funds that will go directly to the departments of the first responders after the attacks that occurred last April.

In his training, he's found tha Read More

It can be extremely difficult to provide excellent Customer Service to your B2B customers. However, it’s also extremely important that you do. According to Diane Gordon, Senior Vice President of Customer Care for Brainshark, customer service is especially important in B2B because, “the customer has Read More

If you still aren’t optimizing your email marketing efforts for mobile, the latest Email Client Market Share report from Litmus may be the motivation you need to make it happen. According to the report, email opens on mobile devices have finally surpassed the 50% mark, with 26% of all opens occurri Read More

There’s a lot of information on “sales best practices and predictions for 2014″ listing a thousand things your sales team should work on – a bit overwhelming if you ask me. So, I asked BuyerZone’s sales team what trends and/or predictions they think are the most important to pay attention to.

An Read More

Highlights from the 2014 National Retail Federation's Big Show. Industry Insights' Joe Keenan discusses digitizing the in-store experience and data security. Read More

As you finalize your content marketing strategy for 2014, you might want to head over to our latest edition in our Best of BuyerZone series: The Best Content Marketing Blogs of 2013. There you’ll find well-known content marketers sharing their secret to making a piece of content go viral.

It’s w Read More

When it comes to a retail pricing strategy, there are several pricing tricks that have proven influential in inducing the customer to buy. The best thing about techniques I'm about to discuss is that they are not complicated and have been rigorously tested and documented through psychology research Read More

As we begin 2014, it is time to make predictions on what we expect to happen this coming year. Each year, new changes are introduced to the online marketing landscape which either force PPCers to adapt their marketing strategies or open a whole new realm of advertising possibilities.

Here are Read More

The holidays are over and it's time for retailers to turn their attention to 2014. What can they expect in the new year? Here are my thoughts on where the retail industry is headed: Read More