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AdAge reports that the Federal Trade Commission is moving closer to a proposed plan that will begin regulating viral marketing and blogs. Regardless of what side of the political fence you are on it's starting to get a bit scary as to just how much the government wants to be the overseer of everything. Read More

In recruiting, where much of the interaction is often between just two people, a recruiter and a candidate, it's incumbent on both parties to act with the highest ethical standards. If misrepresentations are made on either side and a wrong hire results, the impact in dollars and emotions is high - and entirely avoidable. Read More

In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On the surface, advertising cutbacks would seem to be a logical choice. It's a tempting— but very dangerous strategy. Read More

Deceptive SEO companies use 'black hat' or unethical techniques to get your site to the top of the search engine rankings. The techniques may work well in the short term and bring lots of traffic or great rankings. However, over time they won't produce good, lasting results — or worse — they may get you banned from search engines. And once penaliz Read More

create something newsworthy to get people talking. With a little luck and promotion, your company will end up getting exposure from the mainstream press. It might even go viral. Last time, I went over methods to increase your company's online visibility, such as contributing articles and becoming active in online communities. Now it's time to Read More

Recent figures from comScore show that folk in the 45-54 age range are 36% more likely than average to visit Twitter and that the majority of its 10 million or so users are aged 35 or over. Not exactly teeming with teens, is it? Why? Read More

A humorous British skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc...have fun. Read More

Video tutorials are usually long, drawn out and boring. Guy Kawasaki offers some examples of great tutorials that are around 60 seconds and would be a great way to explain what your company does on your website. Read More

The most common question entrepreneurs ask is “how can I improve my marketing with no or little money?” With this in mind, Mike Michalowicz, the Toilet Paper Entrepreneur, asked for help from the TPE community and here is what he got— 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of Read More

BizBox goes after ten Democratic senators plus the National Federation of Independent Business, who are misleadingly casting the estate tax debate as a small-business issue. Read More