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It's a comparison of old and new trends in business which will help entrepreneurs to be able to find their target customers. Read More

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin r Read More

I started making a list of all of the things I'd advise a new startup to do to get things kicked off with a limited budget. As it turns out, there are a lot of tactical steps that individually don't do much, but in aggregate start laying the foundation for much bigger things. So, I thought I'd share some of these things with you. Read More

Did you know that May is when you need to start trying to get media publicity for the fourth quarter holidays? That's when many major magazines start accepting, and even have deadlines for, submissions for holiday gift guide publicity placements. And if yours is a product business, most likely the fourth quarter of the year is absolutely crucial t Read More

Jim Kukral set up this site to make a point about having lots of Twitter followers. On this site he invites you to unfollow him. His point being: most people won't unfollow even if you ask them to, because Twitter has changed from its early beginnings. Read the whole site to understand .... Read More

The great irony of marketing automation is that it is often pitched as a way to simplify the exploding marketing universe, when in fact, it actually introduces a whole new layer of complexity itself. Chaos theory, anyone? Read More

Now that the dust has almost settled on the 2009 tax filing season, small business owners who are already hard-pressed by the economy have something else to worry about: a knock on the door from an Internal Revenue Service agent. IRS audits of small businesses increased by 41% from 2005 to 2007, while large business audits actually declined by Read More

News moves so quickly these days it can be hard to keep up with. Maybe it's time we took a calm look at what is actually going on. Read More

Website planning can be overwhelming, but with these tips, you can effectively reach your target audience. Read More

Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the online sector... it' Read More