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Aaronontheweb voted on the following stories on BizSugar

Joel Spolsky talks about how to bootstrap your business with no cash

Posted by entrepreneur under Raising Capital
From http://www.clubenetwork.com 1566 days ago
Made Hot by: on February 11, 2008 12:22 am

This is an excellent interview with Joel Spolsky of Fog Creek Software about how to bootstrap your business without taking money from a venture capitalist. Joel gives excellent advice for the majority of entrepreneurs who will start their companies up without being backed by a venture capitalist. Read More

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Four Tips for Creating Emotional Direct Mail Appeals

Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 1570 days ago
Made Hot by: on February 8, 2008 5:10 pm

While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an Read More