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Learn about how the latest Google product could revolutionize how we perform business with one another! Google Glass 2.0 is back and better than ever. In this latest Tek Shouts! article we go over what exactly makes the Glass 2.0 a worthy successor this time around and why you should be excited for Read More

There’s a lot of content out there, and as a marketer/small business owner, you’ll want to use some of it for your own purposes. Collectively, we generate an enormous amount of images, music, sound and video across the Internet every day — Domo reports that every minute, users add 48 hours of video Read More

Few consulting “tools” are more widely abused these days than so-called best practices. It’s no wonder most supermarkets, airlines, and so on look astonishingly similar—they’ve been busy copying each other’s best practices for decades. Here are four reasons you should dump best practices. Read More

David Ogilvy's recipe for print advertising success sounds a lot like successful websites. I’m sure I’m not the first to make this connection, but I wanted to share with you these time-tested marketing techniques that sell your product or service, regardless of the medium. Read More

YouTube video can be a powerful B2B marketing tool. Here’s how to optimize your videos and your channel and reap maximum benefits. Read More

What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps?
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When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting Read More