suzyQ / Voted
- 4
- vote
Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites – a
More...
- 3
- vote
Who’s not a Family Guy fan? Even I am. Think about having a similarly cool animation, only this time, online. In September, Google together with Family Guy creator, Seth MacFarlane, will be launching a new cartoon called “Seth MacFarlane’s Cavalcade of Cartoon Comedy,” to be streamed online through AdSense.
More...
- 7
- vote
There's no sure way for would-be franchisees to gauge their likely success with a potential franchise. But like bettors at a racetrack, they do have a tip sheet they can use for guidance.
It's the Small Business Administration's annual compilation of performance data on thousands of franchisee loans it has guaranteed.
More...
- 5
- vote
The importance of creativity in the growth of a business is discussed by Becky McCray of SmallBiz Survival (www.smallbizsurvival.com)
More...
- 10
- vote
Spiraling health-care costs have forced many small employers to reduce the benefits they offer -- or, in some cases, eliminate coverage altogether.
And there's no end in sight. Health-care costs for U.S. employers are expected to rise almost 10% in 2008, according to a recent survey by PricewaterhouseCoopers of more than 500 employers and heal
More...
- 8
- vote
The relationship between you and your overseas customer shouldn’t end when a sale is made.
If anything, it requires more attention.
Once you’ve completed the initial export transaction, you must expect to provide a broad spectrum of “complimentary” services in order to encourage repeat business. In this article we’ll talk about the kind of f
More...
- 17
- vote
Looking for some powerful (and free) SEO tools? Anita Campbell at Small Business Trends offers a few of her favorites.
More...
- 8
- vote
As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which de
More...
- 4
- vote
A post I wrote asking about how professional or unprofessional it would be to show up to meet a client with a green, red, or blue laptop.
Please visit and comment if you have an opinion!!
More...
- 9
- vote
If a consumer were to scan her inbox of retail, corporate emails right now, each one would have a subject line that is an offer. Everybody wants the consumer's money, but nobody addresses the consumer's relationship to their company, though they can.
Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the
More...
- 12
- vote
Just recently Google Trends decided to go a bit beyond the usual keyword platform and instead has adapted it a bit more towards SEOs, webmasters and site owners by launching its new feature, the Google Trends for Websites. Its a useful tool that allows you to see how popular your favorite site is, by giving you the estimate number of visitors over
More...
- 13
- vote
We recently spoke with Paul Saffo, the technology forecaster best known for his associations with the The Institute for the Future (which he left earlier this year) and The Long Now Foundation, whose mission is to replace society's "faster/cheaper mindset" with "slower/better thinking." Saffo also teaches a course on the future of engineering
More...
- 12
- vote
Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts.
The principles of the MarketingExperiments Conversion Sequence serve as a guide to optimizing your pages and your sales or lead-gen process to improve conversion and ROI.
This
More...
- 8
- vote
Overly complex legal contracts are increasingly ubiquitous, annoying—and ineffective. They increase costs, decrease productivity, and annoy the hell out of your customers and contractors. But savvy business people can choose the alternate route this article lays out.
More...
What is
bizSugar?
bizSugar is a social news site for small businesses and mid-sized companies. Business owners, managers and entrepreneurs can now discover, share and vote for the best business tips, trends, news and strategies on the Web. If you find a business story, tip or video that you like, give 'em a little sugar!
