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The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called “Generation Virtual” (Generation V). Unlike previous generations, Generation V is not defined by age, gender, social class or geography.  More...
I'll tell you right now that you'll never get it all done. Your inbox will always have e-mails, you'll always have dirty clothes to wash and your nightstand will always contain unread books.  More...
While it's still pretty much the norm for American workers to mold their lives around their bosses' schedules, many small business owners are giving employees flexible work hours, allowing them to take part in outside activities such as grad school, charitable work or second jobs.  More...
While it's unlikely that you'll get Miley Cyrus or Christian Bale to endorse your small business, you can aim for local television or blogs for product (or service) placement.  More...
Millions of businesses and other public facilities would be affected by proposed regulatory changes under the Americans With Disabilities Act, the milestone 1990 civil rights law that prohibits discrimination on the basis of disability. The proposed regulations address a wide range of facilities, including access to courthouses, drinking fount  More...
If you regularly sell items on online auction sites, you may find yourself on the Internal Revenue Service's radar. Recent legislation aims to help the IRS collect more taxes from online enterprises, many of which either don't know about their tax obligations or are ignoring them, according to the agency. The provision, part of the housing re  More...
Here are 21 free and online web based applications which are very helpful for you to process your daily work. If you are designer, developer, office worker, manager, supervisor, student, home user, etc but we make sure to add something interesting for everyone. Most of them are not very well known but they are really amazing in respect to their fe  More...
I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test. That's because, for most Adwords advertisers, the title of this post is very accurate. Most advertisers are doing split testing  More...
The Supreme Court on Tuesday adopted a broad reading of two federal civil rights laws to protect employees from retaliation when they complain about discrimination in the workplace. Retaliation complaints are a growing subset of workplace discrimination cases, because it is often easier for employees to demonstrate that they were retaliated aga  More...
Online shoppers may have a new way of finding out which etailers have the items they most want to buy. And etailers should take note. By allowing users to learn if an item is available in real-time, etailers have a better chance of creating a loyal buyer.  More...
No matter how passionately you believe in your business, you've got to make the numbers work before you can turn your dream into the reality of a large and profitable company. While nobody has a crystal ball that can predict the future, a good financial model will help you understand the key elements that make your business tick and help you avoi  More...
No, I'm not crazy. And no, I don't mean you should have a closed mind all the time. What I do mean is that to be most productive, you need to close your mind to everything except the project at hand. In otherwords, don't multitask. Multitasking keeps you from being as productive as you could be. It makes projects take longer and it keeps  More...
Businesses and consumers alike often consider that the risk of dealing with a new, small business far outweigh any benefits they may derive, particularly when there is a lot of money involved. One of the ways to overcome that resistance is to take small steps toward getting your customer familiar with you and the quality of your products and servi  More...
Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information.  More...