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Smart Business spoke with David Houri about why motivation is nothing without ambition and how failing to communicate your philosophy is like being married for two days and having a change of heart.
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Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites – a
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Accountability IS important. This post, from Steve MacGill CEO of Peersight Online, explains why.
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Strategy and who needs it is explained in a post by Steve MacGill, CEO and Founder of PeerSight Online (www.peersightonline.com).
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Andrew Chen writes his usual clear, concise and useful article. This time on 10 obvious strategies to ruthlessly acquire users. They're obvious. And that's why we need reminding. It's the obvious ones we forget. And Andrew does a nice job adding detail with each obvious strategy. Just in case you forgot.
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Entrepreneurs are always griping about dealing with too much government regulation. Is there any way to ease the frustration?
Yes--by calling on the very government giving you headaches in the first place.
Don't believe it? Back in 1996, Congress passed the Small Business Regulatory Enforcement Act, which aimed to ease small businesses' r
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We made the mistake of treating gas like it was entering The Long Tail.
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The relationship between you and your overseas customer shouldn’t end when a sale is made.
If anything, it requires more attention.
Once you’ve completed the initial export transaction, you must expect to provide a broad spectrum of “complimentary” services in order to encourage repeat business. In this article we’ll talk about the kind of f
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Looking for some powerful (and free) SEO tools? Anita Campbell at Small Business Trends offers a few of her favorites.
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There are a lot of little things that can junk up your code, but, for the most part, the search engines don't really care. It doesn't matter to them if your HTML validates or if you keep your code "clean" or not. When it comes to analyzing your pages for search engine rankings, none of that really matters a whole lot. But when it does matter,
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Tips on helping you figure out just how you are performing in your company
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In my opinion, most sales teams are so focused on getting those sales that they don’t take the time to inspect their sales processes and determine where they might be losing a disproportionately large number of leads.
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Hard-sell or soft-sell approach in your copy? What's the best way to go?
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It's a great article that points out the power of LinkedIn, how to maximize it for building your social network, and how LinkedIn's benefit is even greater if your business is in a small town.
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Taken from article: You must be wondering, why would anyone want to ruin their SEO? Trust me, I ask myself the same question whenever clients or prospective clients explain the things they've done to get themselves in trouble with the search engines.
While there are abundant “how to” resources on SEO online, at conferences in books, newslette
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