louienews / Voted
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In recent days, the debate between Democrat Barack Obama and Republican John McCain has increasingly focused on the economy. When it comes to such discussions, tax policy is where the rubber meets the road. And it is one of the key areas where the candidates are offering dramatically different approaches.
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Seth makes the point that a click on an ad doesn't cost a reader anything, but gives the writer a small reward for producing good content.
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Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they’re making lots of mistakes.
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If you believe human assets are your number one asset, you need to read this article in Business Week.
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Most Main Street businesses are sold through seller-financing, in which the seller holds a note and is paid over time by the buyer. This article points out tips to help the small business seller maximize value when creating a seller-financed note.
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Each pricing strategy asks you to use psychology with your customers. Most of these strategies have stood the test of time — for a reason. They play to human behavior.
Try some of these strategies and see what they do for your business.
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Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results,
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- 11
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A recent survey found that 81% of consumers don't trust small online businesses.
You cannot survive in online business if your customers do not trust you. If they don't trust you, they will never buy and you will fail. It's that simple.
Unfortunately, earning customer trust online is not an easy task, especially when there are so many bi
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Presumptive presidential candidates Barack Obama and John McCain have both put forth sweeping tax proposals that will shape the American economy for the next decade. It's only one of a number of areas where Republican McCain and Democrat Obama bring distinctively different philosophies to bear. But for small businesses, it may be one of the most
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With all the focus in the last several years on corporate scandals, are there any CEO’s who can teach us something? There are, and their stories are included in What the Best CEO’s Know by Jeffrey Kramer. We cannot deny that there have been an unusual number of corporations who find themselves on the wrong side of the legal system, but that is not
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Now that executives are increasingly working as free agents, it is no surprise that their assistants have turned to the same business model. And as more people try to figure out economic survival strategies that are not dependent on single employers, I expect to see more segments of the workforce turning towards some form of free agenting.
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This is a blog post from earlier this year - 5 secrets for search engine marketing success, geared toward small businesses and local marketing.
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The most efficient and effective tool is worthless unless it is used by someone that understands how to use the tool to its fullest capability. Worse, the tool can often cause more harm than good when used improperly.
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