loslosbaby / Voted
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The big consolidation has begun in IT infrastructure, and companies aren't paying for it. One trend is keeping equipment longer. The other we are seeing in my industry is that companies are turning to Software-as-a-Service (SaaS) for the software they don't want to "live with". Your take-away: Get ready to hear more "no thank you" respons
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- 4
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Following a trend seen by many web operators around the globe (and documented well at a classic example www.taubmansucks.com) large corporations are getting wise to those that disagree with them. Your take away: Stay ahead of the PR disaster curve, and make sure you understand all the derisive, multi-cultural and potentially derogatory aspects of
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- 6
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This landmark case shows you should take equal-access to your website as seriously as you would a doorway in your bricks-and-mortar business. Did you know that more than 10M blind and visually impaired people in the US and 1.3M who are classified as legally blind? That's a lot of customers to exclude.
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- 7
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Sometimes a patent gets granted that sounds bogus, but the bank account behind it makes it "real". Page Down key? Come'on guys. Your take-away: 1) Consider keeping your Intellectual Property (IP) under wraps before you release or test your product and 2) Seek Qualified IP-related Legal Counsel.
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- 7
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Had enough of web page abandonment? Are those cost per click fees putting you further in credit card debt and not producing any bang for your buck? Which part of "understand your web site visitor" didn't make it to the drawing board?
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- 7
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Most Main Street businesses are sold through seller-financing, in which the seller holds a note and is paid over time by the buyer. This article points out tips to help the small business seller maximize value when creating a seller-financed note.
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- 8
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It is important to break down complex information into simple, easily understood bits. Specific example of forecasting, includes a simple forecast template.
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- 7
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This is a decent article that contains the pluses and minuses of using e-mail as a marketing tool. My company has definitely seen both sides and we remind you to think of e-mail "costing" as much as postal mail. Our advice: 1) Use a professional e-mail marketing service (there are several really good ones) 2) select and customize a nice templat
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- 8
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Only about 16 percent of businesses with fewer than 50 employees in the United States have 401(k) plans. Small-business owners are so focused on developing their businesses that some do not realize that those assets can grow at a much faster rate for their retirement under the right plan.
An October survey by ING DIRECT's ShareBuilder401k, fo
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- 12
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Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results,
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- 12
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A recent survey found that 81% of consumers don't trust small online businesses.
You cannot survive in online business if your customers do not trust you. If they don't trust you, they will never buy and you will fail. It's that simple.
Unfortunately, earning customer trust online is not an easy task, especially when there are so many bi
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- 13
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Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts.
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- 1
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What's the quote? "If there's blood in the streets, buy property.com?" Funny title, sad situation.
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- 8
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The more thorough (and/or OCD) a consumer is, the more things he or she will want to know about a company. Prices, exchange policies, and friends' experiences may all come into play. And so might Better Business Bureau credentials, which is why business owners should consider becoming members.
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